Gifting-first influencer marketing
Product gifting that grows into paid influencer campaigns
Pick vetted micro-creators and we handle the outreach — starting with product gifting. As relationships prove out, move them into paid campaigns with contracts and payments built into the same platform.
No creator fees to get started
@lena.glowup
Beauty · Instagram
@whatmaxcooks
Food · TikTok
@anna.moves
Fitness · Instagram
Real creators. Real engagement. Proudly micro.
Micro-creators have the most engaged audiences on social — that's exactly who we vet and match.
How it works
From product to content in three steps
Pick your creators
Browse a curated roster of vetted micro-creators in your niche and select who fits your brand.
We handle the outreach
We reach out to the creators for your product gifting and manage the responses — you only hear back when a creator says yes.
Content, analytics — and winners
Get authentic content and performance data per creator. Scale the ones that convert into paid, long-term collaborations.
Start from a proven template — or build your own
From product gifting to full sponsored partnerships, pick the workflow that matches how you actually collaborate — then customize every stage.
Product Gifting
Send a product in exchange for content — no payment stage.
UGC Content Package
A fast, one-off flow: agree deliverables, get creator sign-off, collect content, pay.
Affiliate & Commission Program
Ongoing commission-based promotion, from approval to tracking to payout.
Ambassador Retainer Program
A recurring monthly relationship — onboard, run, review and pay, then renew or end.
Sponsored Brand Partnership
The full paid-partnership workflow: proposal, negotiation, contract, content with a revision loop, then payment.
Build your own
Start from scratch and design every stage, field and rule yourself.
A creator roster that's ready for you
Vetted micro-creators across DTC niches — beauty, food, fitness, lifestyle and more.
@lena.glowup
Beauty · Instagram
@whatmaxcooks
Food · TikTok
@anna.moves
Fitness · Instagram
@jonas.daily
Lifestyle · TikTok
@miras.closet
Fashion · Instagram
@techmitpaul
Tech · YouTube
Why micro-creators win
60%
higher engagement rates than campaigns with macro influencers
82%
of consumers are likely to act on micro-creator recommendations
4×
higher click-through rates for ads built on creator content
6.7%
average engagement of nano & micro creators — the highest of any tier
Industry benchmarks from published creator-marketing studies
Everything after the gift, handled
Cloudfluencers is the platform your collaborations run on — from first contact to payout.
Competitor & viral tracking
Track any social account or post. See what goes viral in your niche, what your competitors are doing, and which creators drive it.
Custom collaboration pipelines
Design your own workflow, or start from a ready-made template — from proposal to accepted to published post.
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Followers
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Engagement
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Reach
Creator analytics
Audience quality, engagement and performance — per creator, per platform and per collaboration.
Paid out this month
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Payments
Pay creators securely in the currency each collaboration is set up in — straight from the platform, powered by Stripe.
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Opportunity marketplace
Post gifting and paid opportunities to the marketplace — creators discover them and apply directly, no outreach required.
More built into Cloudfluencers
Beyond gifting and paid campaigns, the platform covers the rest of running a brand's creator program.
Bring your team along
Invite a co-owner to help run campaigns, creators and your company account together.
Messaging & notifications
In-app messaging tied to every proposal, contract and collaboration, plus notifications so nothing slips through.
Your public showcase page
Share your brand, links and open opportunities on a public page — like a mini job board creators can browse and apply to directly.
LinkedIn ambassador discovery
Find employees with an influential LinkedIn presence and invite them onto the platform as brand ambassadors.
Refer & earn
Invite other brands or creators to Cloudfluencers and earn a commission when they subscribe.
Start with gifting. Grow real partnerships.
Most platforms sell you one-off collab packages. We think creator marketing works differently.
Gifting first
Test creators with your product before you spend budget on fees. A gifted post shows you fit and performance.
Scale the winners
Turn the creators that perform into paid collaborations with clear deliverables and fair terms.
Partnerships that last
Build creator relationships that are real and effective — not one-off transactions.
Frequently asked questions
How does product gifting work?
You choose creators from the roster and we handle the outreach. When a creator accepts, you send them your product and they create content around it. Every step runs in one pipeline on the platform.
How are creators vetted?
We review every profile for audience quality, engagement and niche fit before it enters the roster — no bought followers, no engagement pods.
What does it cost?
You start with gifting campaigns and pay only for the platform. Paid collaborations are agreed directly with each creator — contracts and payments run through the platform.
View full pricing →Which markets do you cover?
We work with creators and brands across Europe, with our strongest roster in the German-speaking markets.
Which platforms do you support?
Instagram, TikTok, YouTube and more — analytics and tracking work across all major social platforms.
Can creators join by themselves?
Yes. Creators can claim their profile, make it visible to brands and apply to open opportunities directly.
Can I customize how a collaboration works?
Yes — start from one of our built-in templates (product gifting, UGC content, affiliate & commission, ambassador retainer, or full sponsored partnerships) or build a pipeline from scratch. Add, remove and reorder stages, and set your own fields.
Put your product in creators' hands
Book a demo and see the creator roster for your niche — or start right away.